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Advertising and marketing Podcast with James Ellis

On this episode of the Duct Tape Advertising and marketing Podcast, I interview James Ellis. James. James is the director of Employer Model Labs in Chicago and is a born employer model nerd whose mission is to create one million employer model thinkers. He’s an creator, keynote speaker, practitioner, and podcaster with in depth expertise throughout a number of industries for practically a decade.

Principal level:

Regardless of the dimensions of your enterprise, you should use an employer model to your benefit. With it, you would not solely be seen as a fascinating place for excellent expertise, but additionally get critical enterprise outcomes, like decreasing hiring prices and shortening search instances! On this episode, James Ellis shares his ideas on what precisely an employer model means and how one can profit from it.

Questions I ask James Ellis:

  • [1:20] What’s the employer model and why is it necessary?
  • [2:29] Would you go so far as to say {that a} core advertising message that talks about what an incredible workforce you’ve got and the way nice folks wish to work there is not actually a foul buyer engagement message both, proper?
  • [4:46] How does somebody want to start out eager about creating and speaking a constructive employer model?
  • [7:38] Employer tradition and branding are the identical in some ways – would you say one is simply exterior communication?
  • [11:46] How do you measure employer model and what’s the ROI?
  • [13:39] Ought to the employer model be within the advertising division? And the way are firms struggling to marry advertising, recruiting, and branding typically?
  • [15:50] There are many surveys displaying that folks will take loads much less cash to work at a spot that focuses on creating an incredible return on funding. Would you ever use that sort of argument to get the ROI and the sensible nature of it?
  • [18:50] I inform folks on a regular basis that you need to have a slender give attention to who is a perfect shopper, and that signifies that you need to inform some those who they don’t seem to be a great shopper. Would you recommend to some extent that as an organization the identical concept applies?
  • [21:06] What has digital teleworking from house achieved with this dynamic?
  • [23:19] The place can extra folks join with you and study extra about your work?

Extra on James Ellis:

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What Employer Branding Is And How To Build It For Your Business

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