The Litmus Staff’s Favourite Emails of October 2022 | Cult Tech

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It is a spooky season, however that does not imply each e-mail must be stuffed with pumpkins, ghosts, and all types of spooky stuff.

Whereas we noticed a number of Halloween-themed emails final month, it is nonetheless a good time for companies to ship their common emails. Right now of 12 months, folks usually speak in regards to the Holidays forward (aka the busiest purchasing time of the 12 months), so manufacturers maximize those that plan forward by referring to what’s to come back of their e-mail campaigns, which we additionally noticed in October 2022.

Take a look at the Litmus workforce’s favourite emails from the final month:

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Topic line: Not all bears could be smarter than common
Preview textual content: Yogi could also be good with picnic baskets, however how is he catching his salmon?

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This e-mail caught our consideration as a result of the topic line and preview textual content have been so refreshingly random in our work inbox. The usage of personalization on the finish of the primary paragraph (reasonably than the start) was a giant shock. The author’s playful tone and use of well timed and basic popular culture references made the e-mail appear to be a message from a buddy. But it surely’s actually the mixture of that with an insightful conclusion that has made us pay extra consideration to his weekly emails since then..


Topic line: Hiya trip 👋
Preview textual content: It is by no means too early to begin creating the festive environment.

This e-mail got here on the proper time. We’re reaching the tip of October and we have nearly had our fill of creepy motion pictures, so this delicate introduction welcomes the Holidays caught our consideration! The pictures are stunning and we love the simplicity. animated gifs in order that a few of these present a number of views of the identical product. Set the right, cozy and hygienic setting!


Topic line: Our Vice President of Artistic’s Oil Masks Trick
Preview textual content: He leads the inventive imaginative and prescient at Prose and shares his methods for more healthy hair.

It is at all times good to listen to recommendation from individuals who really work on the corporations you are shopping for from, as they’ve the very best suggestions, which is why we love this e-mail from Prose. It is also nice to satisfy individuals who work on the firm because it offers a human aspect to a model, which is at all times a successful transfer.


Topic line: Go all out for Halloween 🎃
Preview textual content: Would you like contactless purchasing? Strive Identical Day Supply or Free Drive Up.

This e-mail from Goal has been customized based mostly on what the recipient has bought previously, which is a brilliant efficient customization instrument. the quick block sections they’re simply digestible and make for a witty but participating e-mail.


Topic line: 3 ways to comprehend the dream.
Preview textual content: Desktop, cell, or internet—convey your imaginative and prescient to life with Acrobat Professional.

The e-mail was easy and clear and nonetheless had the superior animated GIF header with personalization. It balanced operate and flare very effectively. Click on right here to see the GIF in motion.

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The Litmus Team’s Favorite Emails of October 2022