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NBCUniversal’s Peacock is introducing a brand new interactive video function that may permit Peacock Premium subscribers to delve into in depth clips, together with extra footage and interviews, from an episode of “The Actual Housewives.”
From October 14 to 16, BravoCon attendees will be capable to preview the upcoming function by watching a Season 2 episode of “The Actual Housewives Final Women Journey.” As of now, the function is simply being examined on Roku units, however will steadily roll out to different units over time.
Season 3 of the hit sequence will premiere subsequent yr and would be the first to have the brand new function. At launch, premium subscribers can work together with three episodes of “The Actual Housewives Final Women Journey,” with the choice to view prolonged movies and unique interviews.
As viewers watch the present, they will be requested to prepared their distant for an “interactive cutscene” and can have round 15 seconds to resolve in the event that they need to see prolonged footage of that cutscene, in addition to unique interviews, which delve into which characters they had been considering of. throughout that exact scene.
“Mixing culture-defining content material with cutting-edge innovation, this expertise is about giving followers the choice to dive deeper into ‘Housewives’ most dramatic moments on their very own phrases,” John Jelley, Senior Vice President of Product and UX, Peacock and Direct to Shopper, NBCUniversal mentioned in a press release.
Viewers are usually not required to pick something and might proceed with the principle story, although anybody who desires to can watch a director’s lower of the episode. “That is an non-compulsory expertise. It is not one thing the place we’re forcing everybody to alter the way in which they watch their favourite present,” Jelley informed TechCrunch. In addition they have the choice to return to the principle story at any time.
Hopefully, this new “distinctive expertise” will convey new followers to the platform, Jelley added. “Now that we’re an unique broadcast residence for Bravo content material, it is a chance to indicate Bravo followers that Peacock is a superb place for this kind of content material,” she mentioned.
NBCUniversal CEO Jeff Shell boasted final week that Peacock added greater than 2 million paid subscribers within the third quarter, partially as a result of content material from Bravo moved to the platform.
As a result of “The Actual Housewives Final Women Journey” is a Peacock unique, the Bravo workforce labored intently with Peacock to shoot scenes particularly for the platform’s unique interactive function. For instance, Peacock is exploring giving viewers the choice to see what is going on on within the subsequent room throughout a scene, Jelley informed us.
In a demo with TechCrunch, Jelley gave us a sneak peek of the function. We noticed the espresso studying scene within the second episode of season 2 when Dorinda invited the opposite forged members to her well-known Bluestone Manor. The interactive scenes included extra footage of Dorinda exploding on Brandi and unique interviews from Eva, Tamra and Brandi.
Peacock continues to put money into interactive options to additional interact viewers. In Could, the corporate introduced “Catch Up with Key Performs,” which permits viewers of the English Premier League to stream highlights with out interrupting the sport. Peacock just lately launched a “Halloween Nightmare Recreation”, an interactive digital escape room sport that has the viewer click on on totally different objects on the display screen.
In the present day’s announcement comes on the heels of Meta’s partnership with NBCUniversal to convey the Peacock streaming app to the Meta Quest digital actuality headset.
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Peacock experiments with interactive scenes to give fans a ‘Real Housewives’ deep dive • TechCrunch