MAYA featured in Google Assume Fintech 2022 • Devices Journal | Infinite Tech



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Maya, the main digital banking and finance app, took to the world stage on the lately held Google Assume Fintech 2022 in Dubai as the one Fintech participant from Southeast Asia featured on the prestigious occasion.

Pepe Torres, Advertising Director of Maya, at Google Assume Fintech 2022 in Dubai.

Maya’s chief advertising and marketing officer, Pepe Torres, spoke on the tech large’s unique fintech convention for rising markets around the globe. He shared how serving to to deal with the pent-up demand for digital monetary providers that ship superior buyer experiences has enabled the corporate to steer fintech adoption within the second quickest rising financial system within the area.

“The pandemic led to the acceleration of a variety of functions within the Philippines. However post-pandemic, prospects have been left with a messy monetary expertise with their cash scattered throughout e-wallets, banking and investments. We do not simply have the unbanked; now we even have the unfortunates within the financial institution. We noticed a possibility to simplify all this complexity for the shopper by remodeling into an all-in-one banking software supervised by the BSP. And based mostly available on the market response, we’re assured that Maya is heading in the right direction,” stated Torres.

Because the rebrand in April 2022, Maya has been redefining the fintech panorama within the Philippines. Leapfrogged from the pure funds recreation as the primary and solely built-in monetary options platform to develop into the main digital financial institution within the Philippines.

Maya’s capability to innovate on the pace of digital has fueled its phenomenal progress, buying greater than 1 million new banking prospects and recording greater than PHP10 billion in deposit stability 5 months after launch.

In keeping with Torres, boldness was a key attribute in making Maya the highest model that jumped on the alternative to serve the most important market of sad banked and unbanked Filipinos.

The digital banking app continues to innovate with the very best every day curiosity funds within the business to encourage prospects to avoid wasting, a characteristic to extend your rate of interest by paying necessities with the app, creating private objective subaccounts for particular targets for which prospects wish to save. and hyper-personalized experiences with @usernames that permit prospects to ship cash to the shopper’s chosen username as a substitute of a cellular quantity or QR code. These options purpose to empower Filipinos to make bolder selections of their lives by means of higher cash administration.

Torres additionally highlighted the significance of translating such a daring transfer into equally progressive and memorable branding and advertising and marketing executions. “We invested in a boldly designed identification that not solely communicates our transformation into an all-in-one digital financial institution, but additionally helps our prospects have a extra pleasant relationship with cash,” Torres defined.

Maya’s presence at Google Assume Fintech 2022 highlights the Philippines as a hotbed for fintech innovation and world-class expertise. The occasion supplied info on how the nation’s monetary inclusion course of is advancing from entry by means of digital pockets account possession to deeper adoption of economic providers with seamless digital banking.

Maya has been altering the monetary providers recreation with its built-in ecosystem strategy with built-in digital banking that uniquely positions it amongst e-wallets, banks, and fintech gamers within the Philippines.

Right now, Maya is the one fintech model serving all client and enterprise segments with the main all-in-one digital banking software, the main enterprise fee processing enterprise, and probably the most intensive floor agent community. , Maya Facilities.

In keeping with the lately launched Google, Temasek and Bain Southeast Asia e-economy report 2022, the Philippine digital financial system will proceed its upward development by 20% yoy to achieve $20 billion this yr, with e-commerce driving it additional. USD35 billion in 2025. The digital monetary providers business is anticipated to take care of progress, with loans and funds at 53% and 18%, respectively.

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