Methods to Make Animated Advertising and marketing Movies That Ship Outcomes | Saga Tech

Whether you turn to the internet or anywhere else, ads and pieces of content struggle to grab people’s attention. Also, if you hope to develop a video marketing strategy, your priority should be to reduce the noise.

Animated explainer videos are great video marketing tools to grab your audience’s attention. Leveraging animation is only part of the equation. You will also need to create a masterpiece marketing video to make your video stand out from the crowd. Plus, we’ll share tips on how to make animated marketing videos that deliver the best results.

Tips for Creating Brilliant Animated Marketing Videos

By following our tips, you can create great animated marketing videos. Here are our tips you should take advantage of to develop a top-notch animated marketing video for your business:

1. Start once you understand who your target audience is

You can’t bypass your audience to create a marketing video for your business. Without understanding your audience, you can’t create video marketing content that will engage your customers. It would be helpful if you determined what sets your target audience apart from everyone else.

You can find out by considering the lifestyle, age, gender, interests, and relevant aspects of your target audience. It is essential to distinguish the stage of the buyer’s journey. Your customers are in stages of awareness, consideration, or decision. Selecting the type of animated marketing video and creating a script will come into play.

two. Personalize a marketing video aimed at the audience

You’ll want your target audience to engage with your animated marketing video. The fact is that people show interest in stories they can relate to. For the same reason, you should implement the information you’ve collected about your audience to develop your marketing video.

The great thing about animated explainer videos is that they allow you to design entire elements in one video. Also, you can implement aspects with a lot of flexibility if you choose an explainer video for marketing.

It allows you to create characters in your video based on your ideal customers and settings and objects that reflect their lifestyles. It would be helpful if you also mentioned your customers’ pain points or issues in the video along with language that reflects your own.

3. Create a relevant message

Developing an animated marketing video will seem like a challenge at first if you’ve never done it before. Also, creating a relevant message in the video will require you to use powerful words to engage customers.

If you don’t know the pillars of how to make animated marketing videos that deliver results, you will now. The following are the pillars to create a relevant message in an animated marketing video and capture people’s attention:

attractive script

It’s best to keep the video length short when creating a marketing video. Also, people are more likely to engage with a 2-minute video than a 5-minute marketing video. You will need approximately a 300-word script to create a 2-minute explainer video for marketing.

Also, your video needs a compelling intro to instantly grab the customer’s attention. You can start your video with a question to make viewers curious to watch your video until the end.

Beautiful and dynamic images

Beautiful things attract people, so the aesthetics of your video should play an important role in attracting the audience with your video. Incorporating beautiful and dynamic imagery into video can make a brand story more understandable and compelling.

You can get your message across with the right visuals, plus the active and smooth animation will make your story clearer. It is important to note that many companies focus only on the illustrations, but overlook the quality of movement and transition. Remember that a video with eye-catching visuals can fully convey your message without distracting viewers.

Impressive sound design

Another important pillar in creating a compelling animated marketing video is using the right sound design. You should use sound design in an animated marketing video that resonates with the tone of your script and the aesthetics of the visuals. It will help you deliver your message in a cohesive way. Please don’t make the same mistake many companies do by treating sound design as an afterthought.

4. Focus on production quality

You can compromise your video quality to develop a marketing video and save some money. It can eventually cost you more, as low-quality marketing videos result in low ROI. On the other hand, a top-notch animated marketing video is less likely to get old over time. In addition, it will guarantee you a high ROI, which is what a company expects from marketing materials.

5. Mark your video accordingly

Your logo, color palettes, typography, etc. They are elements that differentiate your brand from the rest. These aspects also help improve brand recognition when customers receive a consistent message about a company.

Likewise, you must include such elements in your video to successfully represent your brand. Plus, animated explainer videos allow brands to do just that; therefore, you should brand your marketing video accordingly.

conclusion

To cut through the noise, you’ll need to create a top-notch animated marketing video. Also, you can create a brilliant marketing video if you follow some tips on animated video production. Here’s a roundup of our tips on how to make animated marketing videos that deliver the best results.

1. Start once you understand who your target audience is

2. Personalize a targeted audience marketing video

3. Create a relevant message

4. Focus on production quality

5. Mark your video accordingly

Finally, Glowza Digital is a prestigious explainer video company that provides video animation services to companies around the world.