Apple’s iPhone dominates North American telephone shipments in Q2; Google doubles its market share



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We have now been signaling for a number of weeks that the worldwide smartphone business is within the midst of a droop. Canalys market researchers confirmed this with their report on second-quarter North American shipments, which had been down 6.4% 12 months over 12 months to 35.4 million models. Apple nonetheless managed to point out progress regardless of the gloomy general image with a 3% year-over-year progress in iPhone shipments.

Apple’s iPhone dominated the North American smartphone market within the second quarter

Throughout the April-June interval, Apple’s 52% market share doubled Samsung’s slice of the North American smartphone pie. Shipments of the iPhone 13 lineup on the mainland had been characterised as “robust” within the report, and the figures included the primary full quarter of outcomes for the budget-priced third-generation iPhone SE. Apple shipped 18.5 million iPhone models in North America throughout the quarter, half one million greater than it shipped throughout the second quarter of 2021.

Samsung actually outdid Apple in North America with a 4% annual progress charge in smartphone shipments, bringing that determine to 9 million from 8.7 million a 12 months in the past. The producer’s premium Galaxy S and decrease to mid-range Galaxy A telephones proceed to be in demand within the area. Shipments of the newest variations of the corporate’s foldable gadgets, Galaxy Z Fold 4 and Galaxy Z Flip 4, will seem within the subsequent report masking Q3.

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Resurgent Motorola continued to carry the third place in North America with a robust 9% market share. Shipments elevated 1% yearly to three.1 million smartphones. The corporate has some high-profile telephones coming to North America this 12 months, together with the third-generation foldable Motorola RAZR and the flagship Motorola X30 Professional, which can function a 200MP digicam sensor.
TCL had a tough quarter with its North American telephone shipments down 11% from the identical quarter final 12 months. That diminished the variety of models delivered by the Chinese language producer within the area to 1.8 million, sufficient for five% of the market.
Because of the launch of the Pixel 6 and Pixel 6 Professional, Google had the most important annual improve in North American shipments throughout the second quarter with a whopping 230% improve. 800,000 Pixel 6 models shipped throughout the second quarter in comparison with 200,000 Pixel models shipped throughout the identical quarter final 12 months. Consequently, Google doubled its share of the North American market from 1% to 2% throughout the interval.
Canalys Analysis Analyst Runar Bjørhovde mentioned: “After a quickly rebounding efficiency in 2021, the tide has turned within the North American smartphone market. A mix of excessive inflation, declining shopper confidence and an financial slowdown is decreasing demand in North America, beforehand the world’s most resilient market Suppliers are responding rapidly to falling demand and are targeted on decreasing the chance of oversupply whereas getting ready for brand spanking new releases within the second half of 2022”.

Canalys estimates that the highest ten smartphones in North America by shipments had been:

  • Apple iPhone 13
  • Apple iPhone SE (third technology)
  • Apple iPhone 13 Professional Max
  • Apple iPhone 13
  • Apple iPhone 12
  • Samsung Galaxy S22 Extremely
  • Moto G Energy (2022)
  • Galaxy A13
  • Apple iPhone 13 mini
  • galaxy s22

Canalys Analysis Analyst Brian Lynch mentioned: “Client curiosity in low-end and high-end gadgets is sustaining the market, whereas urge for food for mid-range gadgets is fading quick. iPhone efficiency SE (third technology), Galaxy A53, and Galaxy A33 are poorer than initially anticipated Declining buying energy is forcing consumers who would usually take into account $250-$600 gadgets to search for cheaper choices as shoppers proceed to really feel the monetary stress of inflation on on a regular basis spending.

Provides Lynch, “On the low finish, demand stays robust, however competitors between carriers is fierce. Motorola’s revamped G Energy, Samsung’s A13 fashions, and new TCL launches with Tracfone, Verizon, and T-Cellular present quite a few funds choices which are growing in demand Excessive-end efficiency additionally remained robust with Apple’s iPhone 13 collection and Samsung’s Galaxy S collection discovering alternatives For Samsung, the S Pen in Galaxy S22 Extremely has been a differentiator efficient amongst premium Android gadgets, making it Samsung’s greatest performing mannequin in the marketplace.”


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Apple’s iPhone dominates North American phone shipments in Q2; Google doubles its market share